/* efectos.css · vida de la web: aparición al hacer scroll, contadores, titular rotatorio, fondo del hero, brillo en
   tarjetas, cinta de sectores, barra de progreso, volver arriba y botón flotante de WhatsApp. Todo se desactiva con
   «reducir movimiento». Lo pinta js/efectos.js. */

/* ---- aparición al hacer scroll ---- */
.rv{opacity:0;transform:translateY(18px);transition:opacity .7s cubic-bezier(.2,.7,.2,1),transform .7s cubic-bezier(.2,.7,.2,1)}
.rv.in{opacity:1;transform:none}
.rv-group>*{opacity:0;transform:translateY(16px);transition:opacity .6s cubic-bezier(.2,.7,.2,1),transform .6s cubic-bezier(.2,.7,.2,1)}
.rv-group.in>*{opacity:1;transform:none}
.rv-group.in>:nth-child(2){transition-delay:.07s}.rv-group.in>:nth-child(3){transition-delay:.14s}.rv-group.in>:nth-child(4){transition-delay:.21s}
.rv-group.in>:nth-child(5){transition-delay:.28s}.rv-group.in>:nth-child(6){transition-delay:.35s}.rv-group.in>:nth-child(7){transition-delay:.42s}.rv-group.in>:nth-child(n+8){transition-delay:.5s}

/* ---- hero con fondo vivo ---- */
.hero{position:relative;overflow:hidden;isolation:isolate}
.hero-bg{position:absolute;inset:0;z-index:-1;pointer-events:none}
.hero-bg .glow{position:absolute;border-radius:50%;filter:blur(70px);opacity:.55;animation:glow-drift 18s ease-in-out infinite}
.hero-bg .g1{width:520px;height:520px;left:-120px;top:-160px;background:radial-gradient(circle,#BFDCF7,transparent 65%)}
.hero-bg .g2{width:620px;height:620px;right:-200px;top:40px;background:radial-gradient(circle,#D6E8F8,transparent 65%);animation-delay:-6s;animation-direction:reverse}
.hero-bg .g3{width:380px;height:380px;left:40%;bottom:-220px;background:radial-gradient(circle,#E4F0FB,transparent 65%);animation-delay:-11s}
.hero-bg canvas{position:absolute;inset:0;width:100%;height:100%;opacity:.55}
@keyframes glow-drift{0%,100%{transform:translate3d(0,0,0) scale(1)}33%{transform:translate3d(40px,-30px,0) scale(1.08)}66%{transform:translate3d(-30px,24px,0) scale(.96)}}
.hero .lead{position:relative}
/* palabra que rota en el titular */
.rot{display:inline-grid;vertical-align:bottom;color:var(--area);position:relative}
.rot>span{grid-area:1/1;position:relative;justify-self:start;transition:opacity .45s,transform .45s;white-space:nowrap}
.rot>span:not(.on){opacity:0;transform:translateY(.45em);pointer-events:none}
.rot>span.out{opacity:0;transform:translateY(-.45em)}
/* el subrayado es de cada palabra (mide lo que mide la palabra) y se dibuja de izquierda a derecha al entrar */
.rot>span::after{content:"";position:absolute;left:0;right:0;bottom:.04em;height:.12em;border-radius:3px;background:color-mix(in srgb,var(--area) 35%,transparent);transform:scaleX(0);transform-origin:left center;transition:transform .5s cubic-bezier(.2,.7,.2,1) .15s}
.rot>span.on::after{transform:scaleX(1)}
.rot>span.out::after{transform:scaleX(0);transform-origin:right center;transition-delay:0s;transition-duration:.3s}

/* ---- franja de cifras ---- */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-top:34px}
@media (max-width:900px){.stats{grid-template-columns:1fr 1fr}}
.stat{background:var(--surface);border:1px solid var(--line);border-radius:16px;padding:16px 18px}
.stat b{display:block;white-space:nowrap;font-family:var(--display);font-size:clamp(22px,2.6vw,34px);font-weight:700;letter-spacing:-.02em;line-height:1.05;font-variant-numeric:tabular-nums}
.stat b em{font-style:normal;color:var(--area)}
.stat>span{font-size:13px;color:var(--muted);display:block;margin-top:4px}
@media (max-width:600px){.stat b{white-space:normal}}

/* ---- cinta de sectores ---- */
.marquee{overflow:hidden;margin:8px 0 44px;border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:14px 0;background:var(--surface-2);-webkit-mask:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.marquee-track{display:flex;gap:12px;width:max-content;animation:marquee 46s linear infinite}
.marquee:hover .marquee-track{animation-play-state:paused}
.marquee-track span{font-size:14px;font-weight:500;color:var(--ink);background:var(--surface);border:1px solid var(--line);border-radius:999px;padding:8px 16px;white-space:nowrap;display:inline-flex;align-items:center;gap:8px}
.marquee-track span::before{content:"";width:7px;height:7px;border-radius:50%;background:var(--area)}
@keyframes marquee{to{transform:translateX(-50%)}}

/* ---- brillo al pasar por las tarjetas y botones vivos ---- */
.svc,.card.pack,.card.other,.step,.feat{position:relative;overflow:hidden}
.svc::after,.card.pack::after,.card.other::after,.step::after,.feat::after{content:"";position:absolute;inset:0;pointer-events:none;opacity:0;transition:opacity .35s;background:radial-gradient(420px circle at var(--mx,50%) var(--my,50%),color-mix(in srgb,var(--area) 14%,transparent),transparent 60%)}
.svc:hover::after,.card.pack:hover::after,.card.other:hover::after,.step:hover::after,.feat:hover::after{opacity:1}
.btn{position:relative;transition:transform .18s cubic-bezier(.2,.7,.2,1),box-shadow .18s,filter .18s}
.btn:hover{transform:translateY(-2px);box-shadow:0 10px 24px -12px rgba(16,24,40,.45)}
.btn:active{transform:translateY(0) scale(.98)}
.btn.pulse{box-shadow:0 0 0 0 color-mix(in srgb,var(--area) 50%,transparent);animation:btn-pulse 2.6s ease-out infinite}
@keyframes btn-pulse{0%{box-shadow:0 0 0 0 color-mix(in srgb,var(--area) 45%,transparent)}70%{box-shadow:0 0 0 14px transparent}100%{box-shadow:0 0 0 0 transparent}}
.chip{transition:transform .15s,background .2s,border-color .2s}
.chip:hover{transform:translateY(-1px);border-color:var(--area)}

/* ---- barra de progreso de lectura y volver arriba ---- */
.progress{position:fixed;left:0;top:0;height:3px;width:0;background:linear-gradient(90deg,var(--brand),var(--area));z-index:60;transition:width .12s linear}
.to-top{position:fixed;right:18px;bottom:88px;width:42px;height:42px;border-radius:50%;border:1px solid var(--line);background:var(--surface);color:var(--ink);box-shadow:0 10px 24px -12px rgba(16,24,40,.4);display:grid;place-items:center;cursor:pointer;opacity:0;transform:translateY(10px);transition:opacity .25s,transform .25s;z-index:40}
.to-top.on{opacity:1;transform:none}
.to-top svg{width:18px;height:18px}

/* ---- botón flotante de WhatsApp (móvil y tableta) ---- */
.wa-fab{position:fixed;right:16px;bottom:18px;z-index:40;display:none;align-items:center;gap:8px;background:#25D366;color:#fff;text-decoration:none;font-weight:700;font-size:14px;padding:12px 16px;border-radius:999px;box-shadow:0 14px 30px -12px rgba(37,211,102,.7);animation:fab-in .6s cubic-bezier(.2,.7,.2,1) both}
.wa-fab svg{width:22px;height:22px}
@media (max-width:980px){.wa-fab{display:inline-flex}.to-top{right:18px;bottom:78px}}
@keyframes fab-in{from{opacity:0;transform:translateY(16px) scale(.9)}to{opacity:1;transform:none}}
@media (max-width:980px){.ck-banner{padding-bottom:84px}}

/* ---- formulario de la portada y bloque de confianza ---- */
.lead-form{display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:center}
@media (max-width:900px){.lead-form{grid-template-columns:1fr}}
.lead-form .card{padding:28px}
.lead-form form{display:grid;gap:10px}
.lead-form label{font-size:13px;font-weight:600;display:grid;gap:5px}
.lead-form input,.lead-form select{font:inherit;padding:11px 12px;border-radius:10px;border:1.5px solid var(--line);background:var(--bg);color:var(--ink);width:100%}
.lead-form .consent{display:flex;gap:8px;align-items:flex-start;font-size:13px;color:var(--muted);font-weight:400}
.lead-form .consent input{width:auto;margin-top:3px}
.lead-form .btn.area{justify-content:center;width:100%}
.lead-form .small{font-size:12px;color:var(--muted);text-align:center}
.proof{display:grid;gap:12px;margin-top:22px}
.proof div{display:grid;grid-template-columns:auto 1fr;gap:12px;align-items:start;font-size:15px}
.proof i{width:30px;height:30px;border-radius:9px;background:color-mix(in srgb,var(--area) 14%,transparent);color:var(--area);display:grid;place-items:center;font-style:normal;font-weight:800;font-size:14px}
.proof b{display:block}
.proof span{color:var(--muted);font-size:14px}
.faq details{border-top:1px solid var(--line);padding:16px 0}
.faq details:last-of-type{border-bottom:1px solid var(--line)}
.faq summary{cursor:pointer;font-weight:600;font-size:18px;list-style:none;display:flex;justify-content:space-between;gap:12px}
.faq summary::after{content:"+";color:var(--area);font-size:22px}
.faq details[open] summary::after{content:"–"}
.faq details p{margin-top:10px;color:var(--muted)}
.sec-cta{margin-top:26px;display:flex;gap:12px;flex-wrap:wrap;align-items:center}
.sec-cta .hint{font-size:14px;color:var(--muted)}

@media (prefers-reduced-motion:reduce){.rv,.rv-group>*{opacity:1;transform:none;transition:none}.hero-bg .glow,.marquee-track,.btn.pulse,.wa-fab{animation:none}.hero-bg canvas{display:none}.rot>span:not(.on){display:none}.rot>span::after{transform:scaleX(1);transition:none}}